How can AI help your business shine in 2024?

Written by: Luiz D’Elboux, GoDaddy Brazil Country Manager

The first few months of a new year are a time when consumers often look to make significant changes to their lifestyle, such as starting new hobbies, developing better habits, or spending their money more wisely. At GoDaddy, we always aim to provide entrepreneurs with the best possible support to start, grow and expand their businesses.

But while large organizations have large budgets and assemble teams of experts, the situation is different for small and fledgling entrepreneurs. Owners of these businesses face unique challenges and sometimes it becomes difficult to face competition. But that may be about to change.

Generative AI has made significant strides in 2023, and the introduction of new tools and strategies is helping entrepreneurs develop a marketing policy that will not only stand out but can also increase sales and stimulate their growth. This happens without the need for significant investment or expertise.

Shifting strategy into high gear

Artificial intelligence helps you create creative and easy-to-use content calendars. With AI tools, you can easily discern which themes and topics will resonate well with your target audience. From here, you can outline content to distribute across channels, connect with customers, and increase your online presence.

Generative AI comes into play to help create copy that grabs attention and keeps readers engaged. Provides suggestions and improvements to existing text, giving small businesses a head start on refining their messaging. And the best part is that it saves time when adapting text to multiple channels.

Thanks to AI’s ability to adjust text based on real-time feedback and analysis, we can fine-tune our content strategy to deliver great results.

Unlock the secrets of targeted marketing

Artificial intelligence is a great tool for delving deeper into competitor research. Using advanced algorithms and data, AI tools quickly gather information about competitors’ action plans, strengths, weaknesses, and market positions.

That’s not all; AI provides invaluable customer insights by analyzing data from multiple sources. Small businesses can now accurately identify the right target audience for their products by distinguishing customer preferences, behaviors and demographics. Once our goal is determined, artificial intelligence helps discover the most effective channels to reach them, ensuring that marketing efforts reach the desired point.

Evaluate, adjust and polish

AI-powered vehicles aren’t just here to look good. They are perfect for measuring customer performance. AI tracks metrics like website engagement rates, conversion rates, and customer satisfaction, giving us insight into what’s working and what needs adjusting. This allows small businesses to evaluate the effectiveness of their marketing campaigns and make more assertive decisions to improve them.

Now let’s be clear: Artificial intelligence is not a magic wand. It can be a reliable partner that simplifies processes and brings ideas our way. but human intervention is essential to improve results.

AI may produce similar responses for different users, so the result may not always be completely unique. Although it looks impressive, we must be aware of the errors it can introduce.

As long as entrepreneurs use AI responsibly, it will be a game-changer for small businesses looking to stand out. With these tools in our arsenal, AI offers the ability to save time and money while increasing a brand’s presence and reaching target audiences more efficiently than ever before.