The app is due to be available next week and is one of the consistent steps taken to turn social network X into a video streaming service. A TV app to compete with YouTube would allow “long-form videos to be displayed on a big screen,” which would increase user engagement and video content viewing. And as a result, the number of advertisers.
In addition, Musk will offer to view videos not only from ordinary users, but also from celebrities: former CNN presenter Don Lemon, who will broadcast his specials on X – the famous Tucker Carlson, with whom the company has a new program, and other famous people.
Source: Ferra
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