The Russian structure of Unilever received the rights to some of the brands in the country that previously belonged to the foreign structures of the consortium. This should ease potential legal disputes, Kommersant reports.
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We are talking about the cosmetic brands “Velvet Hands”, “Black Pearl”, “Clean Line”, dental products “Forest Balm”, Ekzo ice cream, “Inmarko”.
The Russian unit will be able to protect its use in the country. In addition, this will simplify risk management, for example in case of counterfeit detection, the company added.
According to experts, lately Russian market participants have more often begun to imitate well-known brands and are trying to prematurely remove the legal protection of foreign brands.
Author:
Karina Pardaeva
Source: RB
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