Instagram is the world’s most downloaded new mobile application. Service It was the most downloaded during 2023It left its rival and former leader TikTok behind.
Meta’s photo and video social network, according to a survey by Sensor Tower Downloaded 767 million times last year. This number represents a significant increase of 20% compared to the previous year.
TikTok, on the other hand, had 733 million registered downloads. However, the social network also grew by only 4% compared to its 2022 performance.
Intense competition between TikTok and Instagram has been going on for years
The popularity dispute between the two services is still heated: Instagram has been below its rival in download rates for the past four years, but starting in 2021, the gap has started to narrow.
The Sensor Tower report points out that one of the factors driving Instagram’s resurgence in popularity is the explosion of the Reels format. Short videos, normally recorded vertically and edited by a special algorithm, It was Meta’s response to the popularization of TikTok.
On the other hand, overtaking could also mean that the Chinese social network has reached its peak and the rival service still has room to grow.
On the other hand, one of the possibilities of renewing ByteDance’s audience is to launch a new application aimed only at sharing photos.
TikTok still wins in time spent per person
According to the same report, the Meta platform surpasses its rival in the number of active members. Instagram now has 1.5 billion monthly usersTikTok closed the year with 1.1 billion.
On the other hand, TikTok is the application that has most succeeded in attracting the public’s attention in terms of usage time. Sessions on the Chinese app last an average of 95 minutes per dayagainst the contestant’s 62 minutes per day.
Still, Instagram may further increase its lead throughout 2024 due to political and geographical factors.
TikTok is currently at risk of being banned in the US if a bill currently being debated in the country moves forward. If such a situation were to occur, the ban would mean a ban on the use of the application by the entire population in the country and a possible decrease in the download rate.
Source: Tec Mundo
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