In April, Lamoda will launch its own clothing brands Nume and Mademan in the mid-price segment. The women’s collection will be made up of more than 300 models, including shoes and accessories, and the men’s collection will be made up of 200 items.
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Lamoda clothing will be produced in China and Türkiye; the company does not disclose distribution plans, writes Kommersant. Previously, the online store did not have its own clothing brands.
These products may be more profitable, but competition among new clothing brands is already high, experts said.
In spring 2023, the platform launched the sale of products under its own Lamoda Home brand. At the initial stage, our own brand assortment included bedding sets and sheets. The cost of a set of bedding will be 2999 rubles, sheets – 1499 rubles.
Author:
Karina Pardaeva
Source: RB
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