The ad in the magazine promotes Google as a “simple search engine.” It is contrasted with “portals” containing weather forecasts, news, links to sponsored sites, advertisements and “garbage”. Google promises its users “nothing other than a fast-loading search engine”.
Green____cat’s post quickly received several thousand likes and hundreds of comments. Many users recalled with nostalgia a time when Google was exactly as advertised. Comments read: “Those were the days”, “Nostalgia”, “I miss Google”.
Some panelists believe Google has gotten worse over the years. “Google sold its soul,” one user said. Another complained that today the search engine returns ads only in response to queries.
The reaction to Google’s retro ad from 1999 clearly shows how much the search engine has changed in the last 20 years. On the one hand, it has become more functional and informative. On the other hand, many users complain about its commercialization and clutter. Either way, this retro ad made many people remember the “simple” times and “clean” Google of 20 years ago.
Source: Ferra
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