Apple is considering licensing AI technology from Google to implement AI features in iOS updates this year, people familiar with the matter said. There were also discussions with OpenAI regarding the possible use of GPT models.
Apple is under pressure to keep up with rivals like OpenAI, Microsoft, Anthropic and even Google in artificial intelligence. In February, Apple CEO Tim Cook said the company would introduce AI features “later this year.”
While Apple’s own models may be used for some on-device features in the upcoming iOS 18 software update, the company is considering collaborating with an external vendor to create images and help users write text.
Source: Ferra
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