Maintaining an online presence with your own website is crucial to strengthening any brand by conveying an image of professionalism as well as ensuring you have a place to publish relevant content, develop marketing strategies, sell and be found on Google. However, to do this a web space suitable.
domain special page address, this name is written in the browser’s address bar after “www”. Therefore, to increase the brand’s visibility in search results, it also needs to be simple to type, easy to remember, and relevant to the business.
How to choose the perfect web domain? If you’re taking your first steps into entrepreneurship and want to stand out online, check out the tips below.
How to create a web space?
It was born in the 1960s as a network for military and academic use. The Internet uses addresses based on numerical IPs. beginnings. Early internet users used numbers in the address field instead of typing something like “www.nomedaminhaempresa.com” as we do today.
To make access easier and more practical, developed domain name system (DNS) in 1984, I introduce the words. Years later, in 1998, the Internet Corporation for Assigned Names and Numbers (ICANN) emerged, helping to standardize electronic addresses.
Currently the composition of a domain name includes: the name of the brand or company (also called a second-level domain) and the extension, technically known as a top-level domain (TLD). The “www” in front of the main address is considered a subdomain or prefix.
Tips for choosing a suitable domain name
When choosing an address for your web page, take into account aspects such as those previously mentioned. simplicity and ease of memorization. In this case, avoid adding numbers, dashes and special characters, as well as complex words and phrases from other languages.
This is also important use keywordsIf possible, use the search engines themselves to find relevant terms in high demand to increase visibility on Google and other search engines. However, choose words that are relevant to your business in this context.
Imagine original name, being careful not to violate copyrights, and highlighting your niche in the entrepreneurial field are other important tips. As for the size, avoid very long options to facilitate memorization and reduce the likelihood of errors when writing.
Finally, indispensable check web domain availabilityIt can be done on websites that offer registration, such as Locaweb. Also, check whether the selected option is used on social media profiles to avoid confusion. If the desired name is registered, you must choose another alternative.
Available extensions
Another important step in creating a good web address domain name extension selection. The well-known “.com” and “.com.br” are among the most used, but there are other alternatives such as “.net”, “.org”, “.edu”, “.gov” and “.com”. .mil” is at the top of the domain name system.
Depending on the entrepreneurship branch, there are extensions such as “.store”, “.club”, “.site”, “.app”, “.promo”, “.auto”, “.press”, “.tech” and “. .link” may be useful — For an online store, for example “.store” is an option to consider. There are others that are more general, such as “.xyz” and “.icu”, which are not associated with specific niches.
It is also worth mentioning the country code domain name extension, including “.br”, used by Brazil-based brands and whose selection varies according to the page owner’s preferences. Although it provides reliability, it may limit visitors to the region it is associated with.
It is important to know There are rules for using certain extensions, as in “.gov”, “.mil” and “.edu”. It is allowed to be used only if the person, company or organization meets certain rules and criteria.
How to register a domain name?
Once you have chosen the best web domain for your business and checked its availability, it is time to register it. Procedure guarantees the possibility of use for the period specified in the contractto prevent anyone else from getting it.
There are several companies like Locaweb that provide interesting resources, offering registration and extra services (website hosting, page builder, professional email, online store, SSL certificate, etc.). Possible at the end of the specified period renew registration.
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Source: Tec Mundo
I am a passionate and hardworking journalist with an eye for detail. I specialize in the field of news reporting, and have been writing for Gadget Onus, a renowned online news site, since 2019. As the author of their Hot News section, I’m proud to be at the forefront of today’s headlines and current affairs.
