Yandex Market decided to produce clothing under its own brands. The company registers the Tame, Muted and Humanform brands for children’s and adult clothing in the mid-price segment.
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Yandex Market intends to produce clothing “in facilities in different factories and countries”, for example in China and Uzbekistan, Kommersant has learned.
The platform associates the launch of its own fashion brands with the strategy of expanding the assortment. The company has been developing private brands since 2021, but we also talk about electronics and household appliances: Tuvio, furniture: Pragma, children’s products: Junion.
Other online platforms are also developing their own clothing brands: for example, Ozon has the Hola brand, Samokat has Arive, Lamoda plans to launch Nume and Mademan in April.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
