Why did Steve Jobs always dress the same?

All you have to do is Google images of Steve Jobs to notice that the famous Apple co-founder always dressed the same. Another search that invariably ends with the million dollar question: Why did Steve Jobs always dress the same?

The truth is that Steve Jobs was not the only one who embodied such a distinctive style. Albert Einstein did it before, and nowadays the greatest proponent of always dressing the same is Mark Zuckerberg, who is usually seen in a gray T-shirt and jeans. Women also show this style. Sheryl Sandberg, Facebook’s longtime chief operating officer, wore solid-colored dresses, almost always black or gray. Why do great decision makers tend to dress alike? Psychology explains this with a term known as decision fatigue.

The term was coined by social psychologist Roy F. Baumeister. In general terms, this indicates that decision making requires an expenditure of mental energy. Our decisions, experts say, are typically divided into those that are automated and those that require some type of control. It is the latter that consume the most energy. This explains why an office worker may feel physically tired at the end of the day, even if his work was purely mental.

It is estimated that people make about 35,000 decisions per day, or about 2,000 for every waking hour.

Each decision maker will have their own explanation for why they choose to dress in the same or very similar styles in their daily lives, but the most consistent explanation is that choosing what to wear seems like a banal decision in a life full of important events. solutions.

Mark Zuckerberg explained it this way: “I want to have a clear mind, and to do that I need to make as few decisions as possible, except for how I can improve the Facebook community,” he said in 2014 during his first public Q&A. . session. “I feel like I’m not doing my job if I waste energy on absurd or frivolous decisions about my life.” added.

Do you suffer from decision fatigue too?

We all came home tired after a hard day at work. Wanting to relax, we turn on the TV, open Netflix or some other application. streaming As a result, we looked through several options in the catalog and saw nothing. This is a common sign that we too suffer from decision fatigue, even if we are not the CEO of an international company.

The major streaming platforms that compete for your attention have been looking for ways to rid us of this decision fatigue so that we don’t end up unwatched and leave the app doing something we probably should have done in the first place. : There are no more screens. Now everything is decided “with the help of algorithms” that understand what we like and what we don’t. I was easy to understand and that’s why my entire Prime Video is filled with Dragon Ball.