Yandex Market has introduced an additional reward for opening order pickup points (POP) in those cities where their number is insufficient: the maximum amount will be 250 thousand rubles per month, it follows from the market offer.
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Thus, “Mercado” divided the zones into several types. In Moscow and the Moscow region, the maximum amount of additional remuneration will be 250 thousand rubles, in St. Petersburg and the Leningrad region – 180 thousand rubles, in other regions – 140 thousand rubles.
The changes are also reflected in the Market’s interactive map, which shows recommended areas to open branded collection points.
The Yandex Market press service informed RB.RU that “in the first three types of such zones, partners can receive additional remuneration for the first 6 months from the date of opening of the collection point.”
“The Market team continues to focus on the controlled development of the network, so types of zones with the opportunity to receive additional rewards have appeared only in those cities where the number of Market distribution points is still insufficient,” he said. a company representative.
Currently these are the following cities: Moscow, St. Petersburg, Volgograd, Yekaterinburg, Kazan, Krasnodar and others. The company added that the cities themselves and their number may change based on analytical data.
In total, Yandex Market has about 13 thousand collection points by the end of 2023. Ozon has 45,000, Wildberries more than 36,000, the company’s press services informed RB.RU.
- Ozon also encourages its partners to open collection points in the regions. In 2023, the market increased the fee for opening collection points in cities and small towns, a company representative said. Financial support in small towns where there is no collection point yet can amount to 120 thousand rubles per month.
The head of the collection points department of Modulbank, Artem Kungurtsev (the bank is developing a service for opening and maintaining turnkey collection points), noted that the interest in opening collection points is always high and the number of points collection points opened per year are influenced by the markets themselves with the help of incentive payments or a higher percentage.
“At this time the markets are seeking to increase their presence in the Siberian Federal District, as well as in all small cities and towns throughout Russia,” the expert noted.
Customers turn to Modulbank itself to open a collection point for Wlldberries; The company reported that the opening of a collection point for this market represents 100% of the requests.
Speaking about the profits of the collection points of the largest markets, Kungurtsev noted that in a residential area the figures could be as follows: “Yandex Market can generate 30-60 thousand rubles of net profit, Ozon – 80-100 thousand, and “Profit with Wildberries can even reach 200 000. The maximums we saw in Moscow: Yandex Market – 90 000, Ozon – 180 000, Wildberries – 260 000.”
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
