Magnit began to rename the acquired KazanExpress marketplace

The KazanExpress website, application, order pick-up points (POP) and other elements of the infrastructure will operate in the same style under the Magnit Market brand.

The brand identity is based on the idea of ​​movement and speed.

The Magnit Market logo uses a rich coral color, which references Magnit’s signature red color, but at the same time highlights the market’s brand. A single source performs the same task. The complementary colors (yellow, white and graphite) along with coral create a combination that differentiates the brand from its competitors.

The visual design also uses sign icons that reflect the idea of ​​a browser for customers.

The KazanExpress rebranding process will take place in several stages. Elements of Magnit Market’s corporate identity will appear in the design of the website and application. Then the new Magnit Market website will be launched and it will be possible to place an order on the market in the Magnit app.

New collection points will be opened according to the new design. Elements of the brand’s corporate identity will also appear in the uniform of the staff at the collection points, in the design of internal services and in the market’s fleet of vehicles.

The concept and visual design of the Magnit Market brand was developed in conjunction with the branding agency LINII.

“Magnit” bought KazanExpress in November 2023 and launched its own marketplace “Magnit Market” based on it. In February, the retailer resumed registering new sellers on the site and in March began opening pickup points in Magnit chain stores.