The company’s commercial director, Oleg Muravyov, noted that the TV market remained stable in terms of the number of units sold, but there was a significant increase in sales of large screens. On average, Russians change their TVs every 5 years and today they are increasingly choosing models with large diagonals.
Experts also note a decrease in the cost of large TVs and an increase in the choice of brands on the market. The most popular among them were Haier, Samsung, TCL, Hisense, Toshiba, Skyworth and Grundig. A special increase was observed in the sales of Yandex, a domestic brand that offers TVs with voice assistants.
Source: Ferra
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