In 2023, Russians spent 269 billion rubles on cosmetology. The amount was a record for at least the last five years. This year the demand for services will grow. Vedomosti writes about this based on a report by the marketing agency BusinesStat.
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Cosmetology services are becoming an integral part of the life of Russians. This is influenced by social networks and beauty bloggers who popularize cosmetic procedures and the importance of a healthy lifestyle.
Other key growth factors include the expansion of the range of services offered and the use of new technologies, explained the dynamics, CEO of the DSM group, Sergei Shulyak.
Last year, many clinics tried to limit prices and run promotions to retain regular customers and attract new ones, BusinesStat analysts note.
- In the first three weeks of 2024, men were more likely than women to be interested in beauty services. The most significant increase in the male audience occurred in SPA salons: the share of payments increased over the year from 48% to 53%. Overall, since the beginning of January, citizens’ demand for “beauty and health” has increased by 61% compared to the same period last year. Most of the time, people look for cosmetologists, sugar specialists, and nail services.
Author:
Karina Pardaeva
Source: RB
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