M.Video-Eldorado Group, a leading Russian company in the field of e-commerce and retail of electronics and household appliances (Moscow Stock Exchange: MVID), recorded an increase in demand for climatic equipment in the context of hot weather. In June, sales of air conditioners and fans grow by 1.5 to 2 times per week compared to last year and 3 to 5 times compared to May. With the rise in temperature last week, interest in the category was up 20% from last week. Prices for a wide range of products are at last year’s level.
M.Video-Eldorado has built up a significant stock of climatic equipment and continues to replenish it, which allows us to cover the needs of Russians in the summer season. The minimum cost of various models of air conditioning is at the level of the summer of 2021, in the range of 15-16 thousand rubles. Fans are available for less than 1 thousand rubles. Several hundred models of air conditioners and fans from brands such as Haier, LG, Subtropic, Samsung, Electrolux, Candy, Rombica, Vitek and others, including M.Video’s own brands, are currently available on each of the networks. and Eldorado (Novex and hi) You can make a purchase both at the nearest retail store and online with home delivery or pickup. There are discounts, installment plans are available for some models. Retailers also offer a service for the installation of air conditioners in urgent (within 72 hours) and standard mode with a specialist who leaves the day after receipt of the goods and later.
The greatest growth in demand is demonstrated by split systems, which consist of two blocks: exterior and interior. Modern air conditioners can not only provide a comfortable temperature level and low humidity in the room, but also filter the air using specialized fine filters. The interest of buyers in split systems is also due to their versatility as a climate solution, that is, the ability to work not only for cooling in the summer, but also for heating in the off-season. Air conditioners also remain a relevant solution for those who carry out repairs in an apartment or house. Most often, M.Video and Eldorado buyers choose a two-stage installation, which allows you to hide the structural elements of the air conditioner by chasing the walls.
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Source: IXBT
