Apple cuts 2024 Vision Pro sales forecast due to low demand

Having sold out during pre-sales, the Apple Vision Pro apparently no longer appeals to buyers in the US. Leading Apple to lower the gadget’s sales forecastas analyst Ming-Chi Kuo explained this Tuesday (23). The change may also affect the launch of the cheapest version of the headset.

Apple according to expert It is expected to sell 400,000 to 450,000 mixed reality glasses by the end of 2024, following the latest update on your planning. This represents a reduction of almost 50% compared to the initial estimate of 700,000 to 800,000 models sold this year.

Additionally, according to Kuo, the decline in smart glasses sales will likely affect the launch of the currently available low-cost model. If Apple doesn’t give up on the release, it could only happen after 2025. The change in plans may also delay the launch of the device in other markets.

As highlighted in the report, this decline in demand for Apple Vision Pro could also impact the virtual reality and augmented reality device industry in different ways. For example, mass production of Micro OLED displays is likely to be postponedOther headphones take time to arrive.

Problems faced by Vision Pro

He was also the analyst who commented on the low demand for Apple’s mixed reality glasses. Bloomberg, Mark Gurman. According to that, sales “dropped from a few units a day to just a few units a week.”compared to the launch period.

According to Gurman, the decline in interest may be related to a number of factors. Difficulty using the gadget, requiring connecting to battery and navigating a complex interfaceIn addition to the lack of a “perfect app” and compelling content. Discomfort and loneliness during use are other problems mentioned.

The analyst also notes: The high price of Apple Vision Pro is a big problem for its popularity. The new product is available in the USA at prices starting from US$ 3,500, which is equivalent to R$ 17,960 at the current price, without taking into account taxes and duties.