The team was led by veteran manager Alex Ingram, who also lost his position. In Europe, Tesla has only a few employees left involved in marketing.
In response to the news, Musk tweeted: “This is actually true. Tesla ads were too ordinary and ordinary. “Based on the description, another car might come to mind.”
Tesla has not invested in traditional advertising for years, relying on word of mouth among vehicle owners to promote its products.
However, in May 2023, Musk announced a change in strategy, saying that he would “promote my cars a little bit.” Later that year, it announced a small advertising test to evaluate its effectiveness.
As the global electric vehicle market slows and competition intensifies, investors are increasingly calling on Musk to focus more on marketing. So, on February 6, 2024, some network users began to notice Tesla advertisements on the X platform.
Source: Ferra
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