Natura Siberica, which develops the Organic Shop, Organic Kitchen, Planeta Organica and Grandma Agafya’s Recipes cosmetics brands, will soon begin selling its products in Indonesia, Bolivia, India, New Caledonia and Jamaica. This was reported by the Vedomosti newspaper in reference to the group’s CEO, Felix Lieb.
Subscribe to RB.RU on Telegram
Natura Siberica products will appear in India and Jamaica in local markets (Nykaa, Cliq, Flipkart, Reliance and others), in Bolivia and New Caledonia, in retail chains (including the French Carrefour). In Indonesia, the products will be sold through Boots and Guardians pharmacies.
According to the top manager, the company hopes to increase the sales share in international markets to 30% of the total volume in 2024. In 2023, exports represented 20% of the group’s income (25 million euros).
At the weighted average euro exchange rate of last year, this amount is equal to 2.3 billion rubles, respectively, total revenue is approximately 11.5 billion rubles.
The revenue of Natura Siberika LLC (the parent legal entity of the group) according to RAS in 2023 reached 4.85 billion rubles against 5.1 billion in 2022. Net profit: 24.8 million rubles for 2023 against 399 million of rubles by 2022.
In 2025, Natura Siberica plans to enter the Chinese market. The company is already working on a concept for the region and developing specialized lines. The main sales channel will be the markets, but Lieb does not rule out opening its own points of sale.
Natura Siberica now has 66 retail stores, 4 factories and 4 farms, according to data on its website. The company supplies products to 90 countries.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
