[Exclusivo]: Twitch executive promises ‘We’re working to increase streamers’ revenue’

Platform Twitchservice streaming Live video broadcasts, especially focusing on video game broadcasts, have been the subject of much debate. Famous broadcasters in Brazil even shot videos expressing their dissatisfaction with the platform.

The reports mainly include problems related to: ads and low wages. According to Casimiro Miguel, better known as Cazé, Twitch forces content creators to run a lot of ads in order to get paid well. their lives “untraceable”.

Already streamer Luide from his Luideverso profile said: live YouTube stated that Twitch is “a platform that does not value content creators.” HE streamer Alazonka also said he plans to return to YouTube.

Pros also accuse Twitch of not paying professionals well, as well as not recognizing the importance of the Brazilian user community.

Only the biggest ones will be well paid pennants, those hired by the platform. However, most content creators freelancersHe would work for Twitch and receive very low amounts.

Exclusive interview with Mike Minton

To think about this issue, TecMundo had an exclusive interview with Who is Mike Minton? main money making From Twitch. In the chat, Minton reveals plans to overhaul the platform’s values subscribers (term referring to paid subscriptions to channels that provide special benefits to viewers), regulation of broadcaster activity, and other matters.

Even though he avoids answering some questions, it is useful to take a look at what he says.

Tecmundo: What is the evaluation of the Partner Plus program so far? How many Brazilian creators are part of the program?

Mike Minton: We cannot disclose exact figures regarding participation in the Plus program. However, I can share that there are approximately 161 thousand people in the Latin American region. pennants Earn money monthly on Twitch including Affiliates and Partners.

What is Twitch’s assessment of CEO Dan Clancy’s meeting with Brazilian content creators? What did Twitch learn and what suggestions were made for improvement?

We welcome this speech with enthusiasm and value it greatly. feedback We got it from Hayashii, Mount and Choke7. from local content creators and feedback Those who shared the importance of revenue from Prime subscriptions, interest in a potential TwitchCon Brazil, the integration of Pix and Bits, even AV1. We believe Twitch is a community, so we make it a priority to listen to our community and consider their feedback when making decisions.

Brazilian creators did not see localization of subscription prices as beneficial; because despite the conveniences offered to the public, the value obtained has decreased. Is there any possibility of these values ​​being reconsidered?

We are trying to meet your needs pennants all around the world. We recognize that creators in markets like Brazil have unique needs that we analyze very carefully. I don’t have specific details to share today, but we’re reviewing and updating subscription prices in many markets over the next few months to ensure they reflect local market dynamics and currency fluctuations.

Recently, prominent Brazilian content creators such as Casimiro, Luide, BRKsEDU and Alanzoka have commented on the difficulty of achieving satisfactory financial returns with Twitch. How does the platform negotiate with these main content producers?

We’ve made changes to our advertising revenue model and expanded the Plus program; We also invested in products such as our mobile application Hype Train and Bits. pennants Earn more income by doing what they love. We are also working on additional sponsorship solutions to connect publishers with brands and provide them with additional income. In general, we are working to increase our income. pennants and provides greater predictability.

With smaller creators, one of the main complaints is that the ads drive the audience away, even though they make a profit. How does Twitch intend to equalize creators’ income and retain audiences who are annoyed by seeing too many ads?

Monetization on Twitch is based on sponsorship; viewers subscribe and engage. pennants favorites to support them. Advertising works the same way, and we’ve seen Twitch viewers engage with ads because they understand it helps support the creators they love.

We fully understand these creators’ concerns about ads and their impact on their audiences, so we focus on ensuring viewers’ experience is as enjoyable as possible. We deliver ads that are less disruptive to viewers and pennants They will have more control over when to show ads to ensure they don’t interrupt important moments.

How does Twitch view Brazil’s attempts to regulate creators’ activities? Is the company in favor of regulation to turn content creation into a professional activity?

Twitch values ​​transparency, community well-being, and security; Therefore, we are committed to complying with all local laws and regulations in all jurisdictions in which we operate, including Brazil.

When it comes to professionalization, we must take into account various aspects such as the specific needs and concerns of the creator community, provide clear guidelines and protect the interests of both creators and viewers, promoting a safe and fair environment for everyone involved.