MTS launched an open beta test of its digital space

You can access MTS Verse both from a desktop computer and from a smartphone – the user explores the digital universe in the browser, completely immersing himself in digital reality.

The player has the opportunity to take advantage of MTS services regardless of his operator: with the help of avatars, he can earn in-game currency (coins) and exchange them for real goods and services of the brand, explore interactive locations and interact with MTS products. . in a single space, as well as receive video technical support in Verse.

“We are excited to introduce an ecosystem into the metaverse territory. Many believe that the hype has passed, but we believe that its future is still ahead. In our project we combined gamification, a new experience of user interaction with the brand and its products, and also added movies, books and other content from MTS to Verse.”— Valery Kopytin, head of the youth department of the marketing communications department of MTS.

At the launch stage, six locations are available on MTS Verse:

• The lobby is the starting point from where you can move through the digital universe. There is also a mining terminal that allows the user to generate coins.

• A cinema where you can watch KION Originals movies and TV series and subscribe to the service.

• A library where the user can familiarize himself with the catalog of the Strings service, subscribe and take a special test to check his knowledge and receive one of the game bonuses on the boost terminal.

• A stage where performances by MTS Label artists can be seen, and in the future there will be virtual concerts, DJ sets, music festivals and other events. Here you can see the MTS Live poster and buy a ticket to a real concert.

• Marathon is a game place with an obstacle course, upon completing it the user receives in-game currency or a boost in the terminal.

• The Vault is a branchless bank of the future, where you can familiarize yourself with MTS financial services, manage your digital wallet balance and withdraw coins earned on a deposit at 30% per annum.

Slider: MTS Verse

The MTS Verse digital space is in the open beta testing stage. The ecosystem will test the new format and gauge interest in the locations, mechanics, and the space itself. The presentation of the project took place on May 15, 2024 as part of the annual conference of the MTS Platform.