TikTok catches YouTube’s eye with videos up to 60 minutes long

What TIK Tak changed its strategy to compete with YouTube, this is nothing new. In recent years, the ByteDance app changed the way it distributes, promotes and monetizes content to benefit creators who shared longer clips that could be viewed horizontally from a mobile phone. And now he has started testing the ability to download content from up to one hour.

As confirmed TechCrunch, charging up to 60 minutes is being tested with a limited number of users and in select markets. TikTok also said it has no immediate plans to publicly launch this new feature. However, the very fact of its existence sends a very important signal to competitors.

Analyst Matt Navarra shared a screenshot of the notification that some TikTok users started receiving. It states that those wishing to upload videos up to an hour long can do so directly from mobile applications or from a computer using the web version of the social network.

Posted by @mattnavarra

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Based on what they said on TikTok, Don’t worry about this feature becoming widely available in the short term.. However, this could be a very interesting alternative to trying to “steal” creators from YouTube or explore a new commercial route for long-form content distribution.

TikTok begins testing with videos up to an hour long

While many content creators have made their careers on TikTok, the platform has become a great ally for YouTubers. These days, it’s quite common for someone to upload a full video to YouTube and then share short clips on Shorts, as well as TikTok and Instagram Reels.

But TikTok might look like this universal platform it has great appeal among those who still depend on Google’s video service. If a YouTuber decided to take his long-form content to TikTok, he could have a huge audience following him. Of course, it’s not that simple. While the ByteDance app has introduced new rewards and monetization programs in recent years, it has come under fire for its revenue-sharing scheme with creators.

TechCrunch It also suggests that the introduction of 60-minute videos could serve as a lure to attract series creators. Support for long content will allow share full episodes on TikTok – something some production companies have already tried – but without having to split them into several parts.

TikTok has changed a lot since the original version, which allowed you to upload clips no longer than 15 seconds. The video app remains the undisputed queen of the short-form format, despite changes and the emergence of many competitors in recent years. But it is obvious that it seeks to position itself definitively as an alternative that can bring the most value in a segment where YouTube shines.