this Aim takes its “no returns” policy seriously. According to data compiled by wiredMark Zuckerberg’s company has grown at least $30.3 million In recent years, through paid ads driven by fake accounts or profiles that violate Facebook rules.

US$30.3 million (R$158 million in direct conversion) would have accumulated between July 2018 and April 2022. More than $22 million of the total amount was spent by just seven fake account networks.

Meta’s head of security communications, Margarita Franklin, confirmed that the organization does not offer refunds for ads purchased by closed accounts. She explains where some of the money came from. ads organizations that do not violate the rules of the platform, even if they receive maximum penalties later.

These account networks may be managed by ad-buying governments, independent groups, public relations or marketing companies. They organized schemes for engaging content. coordinated inauthentic behavior (CIB)i.e. using fake accounts to increase a broadcast’s audience. Often these contents spread false information.

Last year, Facebook also started implementing what it calls “”.coordinated social harmusing real accounts as part of their operations”. Once networks are defined, Meta removes and bans all accounts and pages associated with that company.

Meta has published reports on networks classified under CIB since 2018. According to the company, most of the profiles identified were from Russia.

Source: Tec Mundo

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