The EU’s approach stands in stark contrast to the US’s cavalier approach and China’s control. The AI Act prioritizes “transparency and fairness” as well as stricter rules for high-risk AI systems such as facial recognition.
Companies will need to disclose information about how their AI systems work, especially in high-risk applications. The law bans AI-based “social scoring,” bias, and the mass collection of facial data.
Even companies outside the EU will have to comply with legal requirements if their AI products process European user data.
The law will not come into force immediately. Although it comes into force next month, some provisions, such as the “social scoring” ban, will come into force within six months.
Penalties for violations will be significant, ranging from millions of dollars to a percentage of the company’s global turnover.
Source: Ferra
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