E-commerce project “Market Expert” plans initial public offering on the Moscow Stock Exchange

As indicated in the press service, this will be the first placement among Russian sellers. In preparation for the IPO, it is planned to place digital financial assets (DFA) worth 100 million rubles.

At the beginning of this year, the company obtained a convertible loan from a group of private investors worth 50 million rubles. Under the terms of the agreement, upon reorganization into a PJSC, investors will receive a 5% stake in the company.

This is a cash transaction, the funds are intended to increase the volume of purchases of goods and develop the company, explained Market Expert.

Based on the results of the IPO, the company expects to raise about 300 million rubles. These funds will be used to create our own IT platform and enter new sales channels. The company also plans to increase turnover and develop logistics infrastructure.

“Market Expert” specializes in imports to the Russian Federation under the franchise of the international company Tangeniring. Today, products are sold under the company’s own brands: Wowzilla, Monsec, Basbag, Careboom. The sales platforms are Ozon and Wildberries.

At the end of 2023, Market Expert received revenue of about 250 million rubles. The first quarterly revenue of 2024 amounted to 150 million rubles. The company hopes to increase the figure by the end of the year to 1.5 billion rubles.

Over the past two years, Market Expert has raised about 200 million rubles from more than 100 private investors. This year the company received investments from Frontiers worth 60 million rubles.