Cryptocurrencies are slowly but surely ceasing to be an exclusively speculative asset. In the reality of sanctions, cryptocurrencies have become an effective alternative to traditional payment systems. Markets have already appeared in which it is possible to exchange cryptocurrencies for real assets, and not just for images with monkeys. Today we will see some basic principles that you can follow:
The target audience
First of all, you need to have a good understanding of your target audience. If you are hosted on a cryptocurrency marketplace, you can expect your target audience to have the following characteristics:
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First of all, this target audience may obviously be interested in hardware crypto wallets for cold storage of cryptocurrencies, mining equipment, ASICs, etc.
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Most cryptocurrency and NFT enthusiasts are men. According to Finder.com’s US Market Research 2021, 32% of surveyed men said they own cryptocurrencies, while only 15% of women use cryptocurrencies, a difference of more than double! The male audience is so prevalent that at one point the dating app Lonely Ape Dating Club had to be canceled due to a lack of women. However, this does not mean that women’s items should be abandoned entirely; after all, men are also willing to spend money on gifts for lovely ladies.
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Once again, according to Finder.com research, in the United States in 2021, 44.3% of people using cryptocurrencies are millennials, followed by 28.6% of Generation X and 17.8% are of Generation Z. Baby Boomers are very cautious and skeptical about cryptocurrencies and among them there are only 8.2% of all cryptocurrency investors.
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People who use cryptocurrencies generally have some technical literacy, although this should not be overestimated either: far fewer people are ready to master DEXs that only use cryptocurrencies. However, in connection with this, it is a good idea to place computer equipment in a crypto market.
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You can go from a more exotic side. Cryptocurrency enthusiasts value autonomy and independence, so solar panels, water filters, backpacks, and survival gear can be an interesting idea.
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If you plan to work with an audience from Russia or Belarus, you’ve probably already felt the departure of Western companies. Due to the departure of Western companies, many goods are becoming scarce. Here you can offer a lot, from furniture to computer hardware.
Try to build on real value
The mistake of many sellers in the crypto markets now is to try to take advantage of the NFT hype of 2021, which already ended half a year ago. We are not talking about NFT technology being out of demand. NFT is essentially a blockchain certification that can be used to mark both digital and real assets. The problem is that NFT traders in 2021 have bet on the speculative value of digital art and in-game items. Not surprisingly, the market quickly overheated, and for the mass consumer, NFTs are now associated with overhyped monkeys. Expecting your NFT art to be bought and then sold at a higher price in a bear market is pretty naive. If you already sell art, try, for example, selling t-shirts with unique art, 3D models for jewelry, etc.
Do not be lazy to make a good description and photo for your products.
You can significantly increase your chances if you take high-quality photos/videos of your products and a detailed description. It will be a great advantage here if you leave your contacts so that a potential buyer can clarify some nuances regarding your products.
Set appropriate prices
The last piece of advice will be quite laconic and banal: do not raise the price too much. Yes, cryptocurrency enthusiasts are usually a relatively wealthy audience, but don’t forget that we live in times of crisis and people will think 10 times before buying something. But ideally, you should offer both affordable and luxury products so that the wealthy audience can also emphasize their status.
Cryptocurrencies are slowly but surely ceasing to be an exclusively speculative asset. In the reality of sanctions, cryptocurrencies have become an effective alternative to traditional payment systems. Now…
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Source: IXBT
