Hisense comes to Brazil with laser TVs, premium devices and home appliances

The Brazilian TV market has become even more competitive. Chinese television and home appliances giant Hisense, Officially announced the launch of new television sets in Brazil. Options range from the most “basic” QLED to ultra-premium Mini-LED models and sizes ranging from 50 to 110 inches.

Even a model directly competing with Samsung’s The Frame and products in the “laser TV” category, where the brand classifies its most advanced projectors, are coming to the country. The new products join products in other categories, including air conditioners, washers and dryers, refrigerators and other white goods in different formats and categories.

Televisions have already begun to be produced on national territory and are under the responsibility of the partner Multi (formerly Multilaser) with direct supervision of representatives of the Chinese brand to guarantee product quality. Hisense stated that it is ready to offer assistance to customers in need within the country.

launch the truck

While there are seven different models in TV launches in total, there are two options for projectors. The operating systems of the devices switch between VidaaOS, developed by the manufacturer itself and aimed at the most basic devices, and Google TV, which is a direct evolution of Android TV developed by Google.

The list of audiovisual devices promised for Brazil includes:

• Hisense S6: QLED model with Google TV, artificial intelligence scaling and 50, 55, 60, 75 and 80 inch options;
• Hisense U6: ULED mini LED screen option, which also has AI image enhancement features;
• Hisense U7: Focusing on games, the TV offers features such as up to 144 Hz refresh rate, VRR and connection via WiFi 6 for reduced latency and high speed. Options are 55 or 65 inches;
• Hisense U76N: QLED with 144 Hz, HDR10, Dolby Vision and Atmos and 100 inch option;
• Hisense U8: Google TV, 75-inch, ULED Mini-LED gaming option with VRR up to 144 Hz, Dolby Vision and Atmos, anti-glare coating and peak brightness up to 3,000 nits;
• Hisense UX Mini-LED: Ultra-premium model with 110-inch screen, 10,000 nits peak brightness, 40,000 local dimming zones and built-in 4.2.2 channel speakers;
• Hisense Canvas TV: The brand’s rival to Samsung’s The Frame, The Frame features a design built to sit flush with the wall and slim, customizable bezels, as well as anti-reflective treatment on its QLED display. It is made in a way that can be perceived as a painting;
• Hisense C1 mini projector: 4K resolution laser projector for images from 65 to 300 inches, HDR10, Dolby Vision, 110% of colors in the BT.2020 spectrum, JBL audio with Dolby Atmos, 1600 lumens brightness and VidaaOS system;
• Hisense PX3 Pro laser TV: Ultra short throw projector with 4K resolution, 11% BT.2020 colors, Dolby Vision, IMAX Enhanced, HDR10+, 3,000 ANSI lumens, 80 to 150 inch images, Google TV system and Harman Kardon audio with Dolby Atmos.

Details still scant

Until today Hisense did not provide many details about the arrival date of the new products in stores.However, he emphasized that all models will come to Brazil. The first of these, unspecified, is expected to arrive at major partner retailers by the end of June.

The brand did not specify prices for the launches, although it promised that its device options would compete in “all market segments, from entry to ultra-premium.”