Apple ‘going for it’ and should unveil AI Siri and ChatGPT assistance today (10)

Apple will present its first projects in the field of artificial intelligence (AI) this Monday (10). The company will hold the opening conference of this year’s World Developers Conference (WWDC 2024) at 2pm EST, and the technology will be available from start to finish of the event.

This is one way Apple doesn’t “fall behind” its competitors. Companies like Microsoft (with Copilot) and Google (using the Gemini platform) already have their own isolated AI initiatives integrated into software. Now, It’s time for the company under his leadership Tim Cook Showcase your ideas in the industry.

Opening conference of WWDC 2024 will start at 2pm (Brasília time) and feature all of TecMundo’s coverage. You can follow the event with simultaneous translation into Brazilian Portuguese on our YouTube channel, as well as the full articles on our website.

New Siri and partnership with OpenAI?

One of the expected highlights of the event is the emergence of Siri’s new abilities. Traditional personal assistant for devices such as iPhone It won’t be replaced but it needs a major update With the use of AI.

Siri’s redesign should include greater ability to control and manage apps, create your own content, and provide more complex responses to user commands.

Many of these features may not have been developed internally. This is because there are rumors circulating that Apple has entered into a partnership with OpenAI, the owner of ChatGPT. The alliance will take the company even further Integrate your large-scale language model technology into iOS 18This already “solves” most of Siri’s shortcomings.

The expectation is that the announcement will have an immediate positive impact even on Apple’s shares, which are battling NVIDIA and Microsoft for leadership among brands with a market value of $1 trillion.

Moreover, artificial intelligence could be a driving feature for the next-generation iPhone, which will likely be introduced in September this year.