Amazon missed chance to dominate AI market with Alexa, former employees say

AI-powered Alexa may take even longer to launch. Amazon’s organizational issues and technical difficulties hinder development of new virtual assistant This will be a far cry from what was shown in 2023, according to the report.

According to website LuckFormer company employees say the delay in Alexa development was due to internal problems. Because, We’re still a long way from the final product launch of AI AlexaIt left Amazon behind in the segment race.

Among the main virtual assistants, Alexa is one of the best known. The platform competes directly with Apple’s Siri and Google’s Google Assistant by being present in a multitude of products and offering many interaction options.

However, the evaluation of former employees is as follows. The company has fallen behind in the race for productive AI assistants and squandered a great chance to dominate the market. While Google, Microsoft and Apple already have their own products vying for space in the industry, Amazon is still in the realm of speculation.

On the technical side, Amazon’s problem is the difficulty of combining old Alexa and new Alexa with artificial intelligence. Amazon couldn’t figure out how to combine the two platforms.

The company will also have trouble developing linguistic models (LLM) for the new Alexa. The company is trying to have the new AI-powered Alexa interact via API calls, similar to the way the current Alexa uses. Difficulty training new models to understand natural language — an indispensable thing for such assistants.

Amazon denied the allegations

In response to the report prepared by Luck, Amazon argues the claims are far from the current state of Alexa’s AI development. to the website BorderAmazon states that its “vision for Alexa remains the same” and that “generative AI presents a huge opportunity to make Alexa even better for consumers.”

“We have already integrated generative AI into different Alexa components and are working hard to implement it at scale in more than half a billion Alexa-enabled environments. We are excited about what we are building and look forward to delivering it to our customers,” he said.

Although Amazon’s statement reinforces that the company is interested in the sector, it is also a fact that the company is late in the race. Even Apple, which has been slow to keep up with market trends, has introduced Apple Intelligence to compete in this segment.