Coffee house chain Coffee House has announced a rebrand. The company will change its corporate identity, logo, colors, as well as its operating format: the establishments will become small take-out cafes. The project will be led by former One Price Coffee CEO Illarion Tsekhanovich.
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Coffee House will rebrand in 2024, changing its corporate identity, logo and company colors. This was reported by the press service of the coffee chain.
The new Coffee House format will be small takeaway coffee shops with an updated menu. The identity uses a bright accent of blue combined with a deep orange.
The company expects an average bill of 250-270 rubles. The menu will include classic and signature drinks, pastries and desserts. The first cafeteria has already been opened in Moscow, and by the end of the year it is planned to open 30 establishments.
The project is led by former One Price Coffee CEO Illarion Tsekhanovich. The company plans to develop the franchise in the near future.
Author:
Kirill Bilyk
Source: RB
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