MTS announced the launch of an updated subscription. Share.

The subscription allows customers to buy a smartphone after 12 months or replace it with a new one. Upon registration, the user will be able to receive a bundle consisting of:

MTS tariff More
insurance on your smartphone
protective glass
MTS Premium ecosystem subscription

The operator notes that with the new approach, changing your smartphone every year will become even more profitable. For example, a monthly subscription for a 256 GB iPhone 15 Pro costs about 7,500 rubles.

Connect You can share on the company website. After reviewing the application, you must pay for the first month of the subscription and pick up the smartphone at any of the available stores. After a year, the user can exchange the device for a new one, cancel the subscription, or redeem the smartphone with a one-time payment.

Subscription available for subscribers of all operators.

The program includes smartphones starting from 50 thousand rubles: 52 models from Apple, Xiaomi, Samsung, Huawei and other brands.

Share It was launched in the middle of last year. Over the course of the year, we conducted various experiments and tested it to make the product as interesting as possible for users. For example, we have created a list of affordable smartphones in low and mid-price segments. They turned out to be in little demand within the service – more than 90% of private subscriptions to smartphones over 50 thousand rubles.

We also started offering gifts to subscribers so that from the very beginning of their subscription they would have everything they need for their new smartphone. Additional service – an annual opportunity to change a smartphone without paying attention to its full cost, avoiding additional costs. For example, a client who wants to use new products does not have to waste his time reselling devices on free message boards; the benefit when exchanging for a subscription is now comparable to the benefit from selling independently without a device.

— Service Product Director Share Elena Kosareva

In June Share It appeared in 11 more cities of Russia: Ufa, Tyumen, Chelyabinsk, Perm, Nizhny Novgorod, Novosibirsk, Krasnoyarsk, Omsk, Rostov-on-Don, Sochi and Volgograd. In total, residents of 16 cities can use the subscription.

Apple ranks first in the list of popular brands with a share of 52%. Next come Samsung (23%) and Xiaomi (6.4%).

Source: Iphones RU

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