TikTok launches AI-generated avatars for creators and advertisers

TikTok this Monday (17) introduced new generative artificial intelligence (AI) tools that allow you to create uses avatars of digital influencers and dubs them in different languages. The resources aim to expand the reach of brand ads and content, bringing them to even wider audiences.

Spokespeople for creators and advertisers with “Custom Avatars” Create your digital versions with multilingual skillsdistribution of materials to foreign users. They are built based on images of real people who retain their characteristics.

“Stock Avatars” are pre-created using paid actors licensed for commercial use; people of different origins, nationalities and languages, depending on the video app. The idea is for companies to add a human touch to material posted on the social network, and for that content to receive the “AI-generated” label.

These new generative AI avatar creation tools are part of the package TikTok Symphony It was presented last month. The platform emphasized that the technology is designed to “enhance and expand the human imagination, not replace it,” doing the heavy lifting while the user is free to focus on marketing strategies.

Dubbing done with AI

Also integrated into Symphony, dubbing for digital versions of influencers uses generative AI to translate content. According to social network, The tool is capable of translating up to 10 languages ​​and dialectsIncluding Portuguese, Korean, German, Spanish, French and Japanese.

This functionality, called “AI Dubbing”, automatically detects the language spoken in the video. From here, transcribes and translates content, creating a new video in the selected language for distributionto expand access to material for people from other countries.

TikTok announced that brands can do this too Choose the voice and accent type that best suits your needsDepending on the target audience. It is also possible to make adjustments to the videos with editing tools before publishing.