The growth rate of the number of sellers in major markets decreased in 2024. For example, in Ozon the number of sellers fell by 14%. AliExpress shows stable indicators of a decrease in the number of sellers: there are 30% fewer sellers.

The growth rate of the number of sellers in major markets has decreased in 2024
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The number of sellers in key markets operating in Russia began to grow at a much slower pace in 2204. This follows from the results of a study by Tochka Bank, reviewed by RB.RU.

Experts analyzed and compared the periods of the first five months of 2023 and 2024. Thus, in Yandex Market the increase in the number of sellers decreased from 89% to 51%, in Wildberries – from 36% to 29%.

According to the study, at Ozon the growth rate of the number of sellers in the reporting periods became negative: +92% in 2023 and -14% in 2024. AliExpress demonstrates stable indicators in the reduction of the number of sellers: -27% versus -30%.

The number of sellers on Megamarket increased by 127% compared to an increase of 62% in 2023.


Kirill Bilyk

Source: RB

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.


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