Apple argued that iPhones are much more profitable to sell on the secondary market than Android smartphones.

Apple published a document called “Durability by Design” that talks about the aftermarket benefits of its products.

Main points:

▪️ iPhone retains at least 40% more cost than Android smartphones, with the cost difference increasing even for older iPhone models.

▪️ Hundreds of millions of iPhones have been in use for over 5 years, and that number continues to grow. Apple products last longer than cheaper devices

▪️ From 2015 to 2022, the level of non-warranty repairs decreased by 38%

▪️ Overall accidental damage repairs to iPhones fell by 44% after Apple began increasing the use of the case in the iPhone 7.

▪️ Repairs due to liquid restoration in iPhones have decreased by 75% due to the fact that Apple began protecting smartphones from water and dust.

▪️ Using the back glass as a separate element reduces the cost of iPhone 15 repairs by 60%

▪️ 85% of the US population lives within a 30-minute drive of an Apple Store or authorized service center.

▪️ 88% of cells from manufacturers’ batteries tested by UL Solutions caught fire or exploded in at least one test.

All these efforts by Apple allow the iPhone to last longer and be relevant in the secondary market. This trend is observed not only in the USA, but also in Russia.

The Trade-in service for DamProdam equipment also confirmed that, based on popularity statistics, Apple smartphones take first place in the secondary market with a share of almost 90%.

Users choose Apple based on three main criteria.

The first and main criterion defines the iPhone as a gadget that can always be bought when selling in cash. You will always sell it quickly and easily on services or with friends.

The global criteria for choosing a gadget can be called “high liquidity.” It seems that everyone who has ever bought an iPhone knows that it can be sold on the secondary market using price calculation algorithms. And there will be no surprise that it suddenly fell in price. For a year you get 20%, for two years – 40%. Other brands don’t sell as easily for various reasons. One of them is the big difference between a valuable new and a sold used smartphone. That is, smartphones from Chinese and Korean brands have gained in price by up to 40%, or even more, after the first year.

Well, the last fact is its low depreciation throughout the year. This means that the technical iPhone itself does not break. And even if the user suddenly breaks the screen or drains the battery due to carelessness, it can always be easily repaired. [9to5Mac]