The personal computer market in the United States has seen a recovery in the first quarter of 2024, and Apple has positioned itself as the main beneficiary. Mac’s market share in the country grew by an impressive 22% during this periodAccording to the Canalys report, it consolidates its leadership position in a highly competitive industry.

Some of this growth is mainly due to the launch of new MacBook Air models introduced in May of this year.. Its refreshed design, increased performance and expanded autonomy have attracted the attention of all types of users, including students, professionals and technology enthusiasts.

Apple is the leader in computer sales in the USA

The advantage remains clear. According to the report, the Mac market share in the United States increased by 22.4% in the first quarter of the year, while this rate was 5% in the entire PC market.in the same country.

Mac shipments are estimated to have increased from 1.7 million in the first quarter of 2023 to 2.1 million in the same quarter this year. This growth gives Apple a 14.2% share of the US PC market.

The release of new models allowed Apple to maintain its dominant position in the premium computer market It is expanding its user base into more price-sensitive segments, and this is just the beginning of a period of expected growth.

Canalys states that an increase of up to 8 percent in overall computer consumption is expected next year. The reasons for this optimism relate to: the expectation of taking advantage of new AI capabilities Apple increases sales of new PCs and Macs with Silicon.

This timing also coincides with the rise of on-device AI features in the market, with new products and user experiences exciting consumers and businesses in the Windows and Apple ecosystems. The United States is expected to be a leader in the adoption of AI-powered computers as vendors and their partners prioritize go-to-market efforts to capitalize on the significant opportunity to upgrade customers to premium devices.

Another reason to expect a sales increase for a while was Microsoft’s announcement that Windows 10 support was ending.. Therefore, there is a need for updating, especially in the business sector. According to Canalys:

Growth in small and medium-sized businesses indicates that Windows 10’s anticipated end-of-life upgrade is on its way. The short-term outlook for the market remains very positive as corporate customers follow suit.

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