Former NtechLab director Alexander Minin became commercial director of Softline Group of Companies

Alexander Minin will be responsible for expanding the partner network, supporting the strategy of entering international markets, developing an experienced team of sales managers and promoting the products.

He will also work on generating new lines of business that contribute to the growth of the group’s turnover.

Alexander Minin previously held senior management and sales positions for technology leaders such as Acronis, Microsoft, NtechLab, SAP, Yandex, etc.

As the Chief Commercial Officer of Yandex, he was responsible for scaling the Yandex Cloud business, the result of his work was an increase in profits from 1 to 8 billion rubles, as well as becoming one of the top 3 cloud service providers in Russia within two years.

At NtechLab, as CEO, Minin focused on creating a new strategy and business model for the company, helping NtechLab become one of the top three biometric technology providers in the world and grow the business x5.

• At the end of June, Softline decided to place 76 million shares to finance its mergers and acquisitions. The company’s approved strategy involves active consolidation of the IT market.
• The company’s shareholders subsequently decided not to pay dividends on the company’s common shares for 2023.