Alexander Minin has become the new commercial director of the Softline Group of Companies. In this position, he will focus on business transformation and profit growth, as well as strengthening the company’s commercial strategy, the company’s press service told RB.RU.
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Alexander Minin will be responsible for expanding the partner network, supporting the strategy of entering international markets, developing an experienced team of sales managers and promoting the products.
He will also work on generating new lines of business that contribute to the growth of the group’s turnover.
Alexander Minin previously held senior management and sales positions for technology leaders such as Acronis, Microsoft, NtechLab, SAP, Yandex, etc.
As the Chief Commercial Officer of Yandex, he was responsible for scaling the Yandex Cloud business, the result of his work was an increase in profits from 1 to 8 billion rubles, as well as becoming one of the top 3 cloud service providers in Russia within two years.
At NtechLab, as CEO, Minin focused on creating a new strategy and business model for the company, helping NtechLab become one of the top three biometric technology providers in the world and grow the business x5.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
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