RBC sources report that marketplaces have become the main sales channel for smartphones in the first half of 2024, taking up 36% of the market in terms of units.
Before that, the leaders were federal networks, such as M.Video-Eldorado, DNS and others. Their share dropped from 40% to 34%. Another 22% came from retail networks of mobile operators, and the remaining 8% came from other channels.
In days, marketplaces also took first place with a share of almost 38% instead of 24% at the end of 2023. The share of federal networks fell from 45 to 36%, operators – from 19 to 17%.
[РБК]
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Source: Iphones RU
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