The Ozon marketplace has moved the Ozon Fashion section to a separate platform within its app, the press service reported. The company started developing fashion shopping in February 2024.

Ozon introduced an independent platform for fashion shopping Ozon Fashion
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Now the entire range of clothing, shoes, as well as accessories and jewellery is presented on a separate button. As the company explains, Ozon Fashion is “essentially a standalone app within a mobile app” of the marketplace. To get to the section, simply click on the hanger icon on the main screen of the app.

Ozon Fashion Functionality

The platform now has additional features that are specifically relevant to clothing, footwear and accessories.

Ozon Fashion has its own navigation, separate baskets and a list of favourites. The platform also has its own recommendation system. The functionality is planned to be expanded in the future.

The assortment of the section is divided into thematic showcases, for example, “Wardrobe” with young domestic brands or Plus Size, where large-size clothing models are presented.

In the Brandzon section you can find products from international brands. Orders placed at Ozon Fashion can be paid for after trying on. Free returns are also available. As the market’s press service noted, the company’s priority this year is the development of the Fashion direction.

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Author:

Natalia Gormaleva

Source: RB

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.

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