Ozon introduced an independent platform for fashion shopping Ozon Fashion

Now the entire range of clothing, shoes, as well as accessories and jewellery is presented on a separate button. As the company explains, Ozon Fashion is “essentially a standalone app within a mobile app” of the marketplace. To get to the section, simply click on the hanger icon on the main screen of the app.

Ozon Fashion Functionality

The platform now has additional features that are specifically relevant to clothing, footwear and accessories.

Ozon Fashion has its own navigation, separate baskets and a list of favourites. The platform also has its own recommendation system. The functionality is planned to be expanded in the future.

The assortment of the section is divided into thematic showcases, for example, “Wardrobe” with young domestic brands or Plus Size, where large-size clothing models are presented.

In the Brandzon section you can find products from international brands. Orders placed at Ozon Fashion can be paid for after trying on. Free returns are also available. As the market’s press service noted, the company’s priority this year is the development of the Fashion direction.