Aqua Holding CEO Svyatoslav Vilk said that the situation is improving, but now there are still counterfeit products in off-chain retail. According to him, in 2024 counterfeiting of mineral water in Russian retail chains “will not be a phenomenon.” RBC writes about this.
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According to him, in 2019 up to 80% of mineral water in stores did not correspond to the Essentuki and Slavyanovskaya brands, most often they were counterfeit.
The state then began to fight counterfeiting and launched water labeling in the “Honest Sign” system, and from December 1, 2021, manufacturers and importers were required to apply Data Matrix codes to bottled mineral water. In 2023, the transfer of information on the sale of water to the labeling system became mandatory for retail chains and stores.
That is why counterfeit mineral water will not be a phenomenon in retail chains by 2024. At the same time, this is still the case in off-chain retail.
“After Essentuki counterfeits began to disappear from retail chains’ shelves, Aqua Holding faced the problem of imitation products. Some companies have restructured and started launching their own brands, while others are trying to “live off old mirages,” says Wilk.
We previously wrote that an experiment on labeling smartphones and laptops has begun in Russia, which will last until the end of August 2025;
Author:
Nikolai Tikhonov
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
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