Users will be able to choose who they want to receive gifts from, including the option to completely ban gifts from everyone, strangers only, or even friends. You can also set targeted bans for specific people. When you try to send a gift, you will see the message “This user cannot be sent a gift.” There is also a function to automatically hide received and sent gifts from the feed.
The update was tested on a variety of user groups and the number of complaints about unwanted communication and rejected gifts decreased by 20%. This should help increase user activity on other social networking services.
Odnoklassniki Product Director Alexander Moskvichev noted that innovations help make interaction more meaningful and increase the time users spend on the social network.
Source: Ferra
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