What’s Happening to iPhone 15 Prices in Russia in the Summer, After New Sanctions

At the beginning of the year, due to the new sanctions package, we are sticking to a healthy dollar at 120 rubles. Under the noise, experts managed to convince Russians a sharp rise in the price of imported equipment both in “white” and “gray” retail.

Today, many similar news items are forgotten almost the next day, but we decided to return to this promise from experts after a little more than a month.

Today is July 19th, what’s up with the iPhone 15 prices? Has it gotten more expensive?

Let’s look at the main price marker of parallel imports

The “gray” market reacts most quickly to changes in the exchange rate and import complexity. In Moscow, its main marker is a violation prices at Gorbushka.

Next, we compare the basic models of each group. iPhone 15 with 2 SIM cards or only eSIM: these are always the cheapest versions of devices. We take only packed, unused devices.

► iPhone 15, 128 GB

Was: from 65 thousand rubles rubles
Became: from 60 thousand rubles

◔ Itoy: became cheaper by 5 thousand rubles

► iPhone 15 Plus, 128GB

▪ Was: from 72 thousand rubles rubles
▪ Became: from 68 thousand rubles

◔ Itoy: became cheaper by 4 thousand rubles

► iPhone 15 Pro, 128GB

▪ Was: from 88 thousand rubles rubles
▪ Became: from 77 thousand rubles

◔ Total: became cheaper by 11 thousand rubles

► iPhone 15 Pro Max, 256GB

▪ Was: from 105 thousand rubles rubles
▪ Became: from 95 thousand rubles

◔ Itoy: became cheaper by 10 thousand rubles

What conclusion should be drawn?

The conclusion is obvious. Prices for iPhone 15 in Russia in a month and a half they only fell more, not grew.

To put it in perspective, you can now buy a new iPhone 15 in Russia for the equivalent of $699, which is $100 cheaper than the tax-free price in the US ($799). If that’s not a great deal, then What is that it then?

We are still promised a rise in the price of equipment by 10, 15 or more percent by the end of summer – beginning of autumn. Let’s see what happens next, but something tells me that we won’t see any major jumps yet.