Apple’s shipments fell 25% year over year to about 9.7 million units, dropping the company from third place to sixth place.
Analyst Lucas Zhong noted that for the first time, all five Chinese manufacturers ranked first.
Chinese brands including HONOR and Vivo have successfully adopted the high-quality strategy and close cooperation with local suppliers. This confirms the success of the HONOR Magic V3 equipped with GenAI.
Overall, the smartphone market in China grew by 10% in the first quarter, exceeding 70 million units.
Source: Ferra
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