The change underscores the company’s focus on developing and integrating AI technologies into its products.

The new slogan appeared against the background of rapidly growing interest in artificial intelligence and the expansion of its application, including DLSS, ChatRTX technologies, etc., which have already become an integral part of the NVIDIA ecosystem.

The statement also reflects the company’s efforts to provide “AI PCs”, powerful user platforms that can perform complex tasks using artificial intelligence.

The new slogan now appears on official logos seen on pre-built GeForce RTX PCs and laptops, as well as on products offered by NVIDIA OEM partners.

Source: Ferra

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