MTS analyzed the demand for various iPhone models ahead of the release of the iPhone 16.
From August 26 to September 8, iPhone sales in MTS retail stores increased by 50% compared to the first days of August and by 9% in the same period last year.
The iPhone 15 was the best-selling model, with sales up 66% compared to early August. Sales of the iPhone 13 also grew by 42%, iPhone 14 by 24%, and iPhone 12 by 23%.
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Traditionally, the presentation of the new iPhone has generated increased interest in the devices of this brand. We see that demand remains, and for earlier models, for example, sales of the iPhone 11 have increased by 14%. In addition, in August we launched the sale of certificates that make it possible to receive new products earlier, and the sales results exceeded our expectations.
— CEO of the MTS retail network Andrey Gubanov
Apple is expected to unveil the new iPhone 16 lineup today, September 9. The presentation will take place at 20:00 Moscow time.
Source: Iphones RU
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