General Motors (GM) made a radical decision that challenged the automotive industry’s tendency to integrate mobile operating systems such as Apple CarPlay into the car. So it happened One of the first companies to phase out CarPlay from its vehicle fleet. Far from regretting it, GM management defends the bold strategy by citing unexpected inspiration in the disruptive approach of Apple co-founder Steve Jobs.

As other companies adopt Apple’s auto software, March 2023 was when GM first announced the exclusion of CarPlay Two and a half years later and in the face of continued consumer resistance, GM CEO Mary Barra and Chief Product Officer Sterling Anderson are doubling down on future electric vehicles (EVs).

General Motors confirms its vehicles will not offer CarPlay support

Not only did GM stand by their initial decision, but they also confirmed plans to extend the elimination of smartphone projection to new internal combustion vehicles. a long-term elimination strategy across the entire product portfolio.

As GM Chief Product Officer Sterling Anderson noted, the decision is based on a direct analogy with the thoughts of Steve Jobs. Anderson I compared relying on CarPlay to using an iPhone screen mirroring app on a MacBook. Their argument is that the modern vehicle, with its large screens, overhead speakers and an interface specifically designed for driving, represents a “much more immersive environment” that makes “phone mirroring” unnecessary.

According to this vision, the car’s local operating system and advanced driver support system capabilities that allow the integration of important functions such as charging infrastructure and navigation. Super Cruise delivers a superior experience unmatched by CarPlay. According to Anderson, eliminating CarPlay would be like forcing users to move from “floppy disks” to the “flash storage” of the future.

Barra confirmed that new petrol cars are expected to follow suit as major launches progress. Despite this functional break in the Apple experience, GM insists on maintaining ‘good relationship’ with Cupertino company. In a sign of goodwill, Barra announced the upcoming addition of car key support to Apple Wallet, which will allow iPhone owners to manage certain vehicle functions through the app.

By invoking the legacy of Steve Jobs, the company positions itself as a disruptive force. sacrificing a popular trait for the sake of a unified and deeply integrated vision of the future. While the “disk drive” and “flash storage” analogy may sound ambitious, the success of GM’s strategy will ultimately depend on the quality and functionality of its native ecosystem. The challenge now is to convince customers who are used to the familiarity and convenience of their mobile devices.

you can follow iPadize yourself on Facebook, WhatsApp, Twitter (X) or check our Telegram channel to stay updated on the latest technology news.