California passes law protecting artists from AI-made copies

The California government in the United States has approved two new bills: protect artists from unauthorized use of their images to create digital “clones” with AI toolsThe laws signed on Tuesday, 17 will come into force from 2025.

One of the bills approved by Governor Gavin Newsom would ban contract provisions that allow the use of artificial intelligence versions of artists without the permission of the real actorsAccording to the AB 2602 project, a formal meeting must be held between the person portrayed and the studio through a lawyer or union representative.

AB 1836 is a project to amend the California Civil Code, Prohibition of non-consensual production and distribution of digital copies using the voice or image of a deceased personIn this case, family members or representatives of the artist’s estate must consent to the use of AI.

“We are ensuring that no one gives their name, image or likeness to unscrupulous and unrepresented individuals,” Newsom said during the project’s signing ceremony. He was joined at the event by an actor and comedian Fran Drescherhero of the series Nanny.

Other states are enacting similar laws

Approving laws that protect artists from digital copies produced by AI, Growing debate over the use of technology in the US entertainment industryFor now, the approach to the issue in local legislation is low.

But that should start to change as other states like Illinois and Tennessee offer similar projects to California. In the latter, known as the birthplace of country music, New laws created to protect musicians too.

There are other offers in the country Extend protection to all American citizensas well as music, film and TV personalities, mainly due to concerns about electoral fraud.