YouTube ads won’t leave you alone even if you pause the video

If you thought that YouTube He has already exhausted all his resources to pester you. advertisingThink again. Google’s video platform has begun to roll out a new method of displaying ads more widely. now when you pause the video.

The strategy itself is not new, as YouTube began limited testing of it in 2023. However, in recent days, the service has expanded its reach to more users around the world. Reddit has seen a proliferation of posts with examples of this modality, which is seen in both the TV app and mobile apps.

If you’re watching YouTube on a TV and pause a video, the player will get a little smaller and move to the left side of the screen, and the ad in question will be added to the right. Below the ad, you’ll see two buttons: one to ignore it, and one to access more information.

Meanwhile, in mobile apps, ads will appear in a block that appears to the right of the YouTube player when you’re playing in full screen with your device horizontally, or below it when you’re using your phone vertically.

They told me from YouTube Edge that the decision to expand advertising by pausing video is a response to the “strong backlash” it has received from both advertisers and users. In theory, the methodology aims to ensure that commercial content is less intrusive; It is not yet known whether these advertisements affect the volume displayed during content playback.

Ads that appear when a video is paused are posted to YouTube.

YouTube has been experimenting quite a bit recently with how it serves ads to its free users. It’s part of a larger strategy by Google to wage war on extensions that block this type of content in both Chrome and other browsers.

Since mid-2023, YouTube has been blocking the video player when using any type of video. ad blockerand in the middle of this year, testing of the method of implementing advertising on the server side began. To this are added solutions for integrating advertising lasting up to 30 seconds. this is not to be missed in your TV app or introducing less frequent but longer running ads.

It is clear that Google’s goal is to make it so that those who do not want to deal with advertising, Subscribe to YouTube PremiumWhile the frustration of users who complain that the way ads are displayed changes every few months, the disruption to their experience with the platform is also logical.

Of course, YouTube isn’t the first company to experiment with ads when videos are paused. A few months ago, it was revealed that Roku had patented a method insert ads via HDMI on TVs with their own technology. This will allow ads to be shown when the content being played is temporarily paused, even if it is Xbox and PlayStation games or movies and TV shows from services like Netflix or Apple TV+.