Wildberries launched tracking system to combat fake orders

According to the market’s own data, during the first month of operation of the system it was possible to maintain the availability of products from 418 sellers and avoid more than 94 thousand false orders.

Wildberries also said the company continues to develop artificial intelligence to quickly identify suspicious actions, which helps block fake reviews and improve the rating system. Additionally, the marketplace interacts with the owners of order pick-up points (POPs), informing them of identified fraudulent schemes.

According to internal statistics, more than 100 fraudulent schemes were discovered last year and 111 attempts to block the operation of collection points through false orders were prevented. Wildberries plans to further enhance security measures and protect the interests of its partners. In the future, the company will announce additional initiatives to improve protection for marketplace sellers.

• During January-June, Wildberries and third-party digital threat monitoring service Solar AURA identified and blocked 794 fake marketplace sites. Most of the malicious resources aimed to steal confidential data and money from marketplace buyers, but some attempted to gain access to sellers’ personal accounts.