Yandex Factory introduced the basic clothing brand Muted

Clothing is presented in the middle price segment. T-shirts and long sleeves cost from 1299 rubles, sweaters – from 3999 rubles.

“The Factory team carefully selected the materials, giving preference to functional and skin-friendly fabrics. For example, the line includes clothing made of special types of cotton: water-repellent and also with a peach effect: it is a soft material with a velvety surface. The collection also includes long sleeves made from modal, fabrics made from eucalyptus wood and other materials,” the company said.

The first collection includes 48 models in different colors. The collection includes loose models, as well as universal items suitable for both men and women. Sizes range from XXS to 5XL.

The launch of the brand is associated with the growing demand for clothing: in the first half of 2024, the number of orders on Yandex Market increased by 2.5 times compared to the same period last year. The off clothing will be available on other platforms. The company is already working on a spring-summer collection and the range will be updated each season.

In early October, Yandex Market launched the Ultima project with a “selective assortment” of clothing. The project presents more than 250 thousand products from recognized and specialized brands.

On October 14, the “Discoveries from China” exhibition appeared on the site with more than a million products in various categories, including household products, sports, electronics and household appliances, many of which were not previously available on the Russian market. .