Artificial intelligence and giant screens usher in a new era of gaming on TV

Written by: Alexandre Gleb*

If the launch of consoles occasionally marks a new generation in the gaming universe, technology that can turn all this potential into experiences also accompanies this evolution, bringing not only new and updated features, but also innovative ways of interacting. .

The greatest innovation of our time is that the act of gaming is no longer limited to just the chosen controller or platform; screens showing adventures, conflicts, and stories are an important part of this ecosystem, as well as a more abstract, ever-present, yet increasingly subtle form of technology.

In 2024, large screens and artificial intelligence (or artificial intelligence) will be key trends transforming the consumption of gaming content, innovating this content and other entertainment formats.

For example, the size of the screen is one of the elements that stands out, not only because of its striking visuals, but also because the larger the screen, the more immersive the player is. The latest TVs on the market, combined with high refresh rates of up to 144Hz and even 240Hz (already available on some models), guarantee unparalleled fluidity in fast-paced action scenes; This is a feature that is highly valued by professional gamers and gamers. amateurs.

In scenarios where every second counts, it makes a big difference to avoid breaking and overlapping of images that occur due to lack of synchronization between the previously rendered and displayed frame, and AI is actively acting in this regard, as well as other optimizations in high-end models.

In the gaming universe, this technology is capable of providing even more impressive audio as well as impressive visual details; The TV’s intelligence detects the type and genre of the game and adjusts the brightness, contrast, and volume, which helps the game’s performance. By almost literally placing the player in the game’s situations.

Another important development is the integration between TVs and game streaming services. It’s worth noting that cloud gaming transforms access to games by eliminating the need for consoles or extensive downloads.

The trend is for this method to gain further strength as game streaming platforms become more popular and TVs include dedicated hubs to facilitate access and offer a plug-and-play experience. These innovations also meet the growing demand among consumers: screens for experiencing entertainment, not just for gaming.

Today’s modern TVs are a design that integrates the smart home ecosystem with features that go beyond games, provides centralized and regular control over other connected devices, is compatible with different brands, has maximum security and even energy consumption can be monitored, and combines technological efficiency with technology. life style.

These innovation trends do not go unnoticed at such major events as the Brasil Game Show (BGS), the largest in Latin America, held in São Paulo last week. This is where visitors have the opportunity to experience all the new features by trying out new and established games on giant screens, where developing technologies find the most eager audience; This shows the power of this combination between size and advanced technology.

At the forefront of this movement, Samsung has emerged with its robust line of TVs that elevate the consumer experience and offer an ideal solution for all types of consumers.

Models with automatic video and audio configuration for games provide a competitive advantage for those looking for the best possible experience in every session; advanced functions create a unique audiovisual experience that transports the player into the action. Whether for professional gamers, streamers or enthusiasts, displays are evolving to keep up with the fast pace of the gaming market.

Combining innovative technologies and sophisticated design, TVs have become indispensable parts for those who not only play games but also want to experience the gaming universe intensively and completely.

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Alexandre Gleb is TV product manager at Samsung Brazil.