Bluesky is following in the footsteps of X and is preparing a paid subscription with a big difference.

bluesky continues to grow and plans to launch your own paid subscription in the best X Premium style, although with a big difference. Premium accounts of the social network will have access to special features, but there will be no special treatment for them. This means that They will not receive a verified badge and will not gain visibility or relevance compared to free ones..

Rose Wang, head of the platform’s operational department, reported this in her publication. The aforementioned stressed that Bluesky will still be free and nothing will change in this regard. There will be an option to pay for access to some specific features, such as the ability to post videos in higher quality or tools to customize profiles with colors or other cosmetic details.

“Paid subscribers will not receive special treatment anywhere else in the app, such as increased visibility for premium accounts or blue icons next to their names,” he explained. He also emphasized that Bluesky will never sell user data and that has no plans to “hyperfinancialize” the experience with tokens, NFTs or cryptocurrencies.

Why does Bluesky need a subscription? According to the social network, its main costs are staffing – a “core” of 20 people plus support managers and moderators – and infrastructure. What you get from the premium model will help the platform improve and expand the number of developers. Additionally, Wang stressed that this will give them time to “explore business models beyond traditional advertising.”

Bluesky, another platform that plans to launch a paid subscription service.

That Bluesky is keen to release a paid version is not surprising. Present tense We have subscriptions for almost every aspect of our online lives.be it social media, productivity tools, software, games or streaming services for music, podcasts, TV series or movies.

In the same segment, Bluesky X (Twitter) positions itself as the platform that has pushed the use of this monetization system the most. What we initially knew as Twitter Blue has since Elon Musk’s arrival mutated into X Premium and X Premium+ and has become the main alternative through which the company has tried to counteract the exodus of large advertisers.

Instagram and Facebook have also launched subscriptions, but they are only available in Europe and are designed to be ad-free. Clearly, Bluesky sees this model as a good option for generating more revenue without compromising the user experience. It is currently unknown when premium accounts will launch or how much they might cost..

In the last few hours, Bluesky announced the closing of a $15 million funding round. The social network plans to use the money to grow its paid subscription service, as well as improve the app and invest in trust and safety.

Bluesky has today more than 13 million userssmall number compared to X (Twitter), Threads or Instagram. However, it must be taken into account that initially the platform worked only in closed beta testing mode and through invitations. It wasn’t until earlier this year that the doors opened to allow anyone to create an account. Despite this, it has grown exponentially in recent months, considering that it just reached 1 million users in July 2023.